SearchBot equips marketers with the tools and knowledge they need to excel in the evolving world of AI-powered marketing.

[Edgartown, MA, November 14, 2023] — Third Door Media, a media and publishing leader focused on search and marketing technology, unveiled this week the newest version of its “SearchBot,” a powerful collection of free generative AI tools trained on Search Engine Land’s original content. 

“SearchBot is a game-changer for marketers, designed to supercharge their strategies, expand their capabilities, and connect them with a community of industry professionals,” said Marc Sirkin, EVP of Product and Technology at Third Door Media. “SearchBot was built as an experiment, but as it turns out, being able to ‘talk’ to Search Engine Land’s archive of thousands of articles is incredibly valuable.” 

The upgraded version is aimed at marketers who are struggling to find value in more generic generative AI tools. Features include:

• Pre-contextualized chatbots focused on specific marketing use cases
• Flexible generative AI image tools
• Prompt suggestions, techniques, and tips
• Free access

Since its initial launch on May 31 of this year, SearchBot has had more than 15,000 sessions and nearly 4,000 chats with marketers from around the world.  Search Engine Land publishes an editorial series called “Best of the bots” featuring some of the most interesting prompts and answers along with an easy framework to understand how to get superior results from chatbots.

Marketers are encouraged to try SearchBot to experiment and generate valuable content and images via these free tools at searchengineland.com/searchbot. 

For media inquiries or more information about SearchBot, please contact:

Marc Sirkin, SVP Product & Technology

Third Door Media

msirkin@thirddoormedia.com

About Third Door Media

Third Door Media empowers digital marketing professionals by providing trusted content and educational services. The company publishes MarTech and Search Engine Land, which are leading trade publications for marketers. It also is the producer of the MarTech Conference and Search Marketing Expo – SMX conference series.

The company is also a leading provider of marketing solutions to purveyors of software and services to the marketing community. Those services include lead generation, content creation and content amplification. 

“MarTech” and “SMX” are registered trademarks of Third Door Media, Inc.

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In his new role, Pastore is tasked with growing the website and newsletter audience by creating content for the martech community.

“Mike brings the rare combination of expertise in marketing and marketing operations, and experience leading editorial operations,” said Chris Elwell, CEO of Third Door Media. “He joins the talented team that’s been focused on serving the martech community.”

In previous roles, Mike was responsible for defining and positioning marketing services and custom content for companies selling to markers. He also spent more than a decade in various editorial and product leadership roles. 

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For nearly a decade, the awards program has recognized some of the best in the search industry, including leading in-house teams at Wiley Education Services, T-Mobile, Penn Foster, Sprint, and HomeToGo – and exceptional agencies representing Samsung, Lands’ End, Stanley Steemer, and more. It represents the highest honor in search — and the only official awards program recognized by Search Engine Land, the industry publication of record.

The Search Engine Land Awards celebrates individuals, agencies, and internal teams within the search marketing community who have demonstrated excellence in executing organic and paid search marketing campaigns. The 2023 program features 18 unique categories, including Best Overall SEO/PPC Initiative and Agency of the Year, and many more.

Submitting an application is easier than ever. Applicants need only send an executive summary that showcases, in 750 words or less, the award-worthy work they and their teams performed over this past year.

“One of the best parts of this program is you choose the story you want to tell – and the data you want to include,” said Danny Goodwin, Managing Editor at Search Engine Land. “Completing your application empowers you to reflect on an impressive year of work, including its successes and lessons learned – an invaluable exercise for you and your team.”

Search marketers interested in entering the 2023 Search Engine Land Awards are encouraged to do so by May 26 in order to secure Super Early Bird pricing of $395 per entry ($300 off final rates). The final deadline to submit is September 8, 2023. Visit https://awards.searchengineland.com/2023 to learn more.

About Third Door Media

Third Door Media empowers digital marketing professionals by providing trusted content and educational services. The company publishes MarTech and Search Engine Land, which are leading trade publications for marketers. It also is the producer of the MarTech Conference and Search Marketing Expo – SMX conference series.

The company is also a leading provider of marketing solutions to purveyors of software and services to the marketing community. Those services include lead generation, content creation and content amplification.

“MarTech” and “SMX” are registered trademarks of Third Door Media, Inc.

The post Third Door Media announces the opening of the 2023 Search Engine Land Awards program appeared first on Third Door Media.

The chatbot that powers MarTechBot sits on top of OpenAI’s ChatGPT and is based on more than 20,000 tutorials, buyers guides, and original and curated research pieces published on MarTech.org, a popular and trusted site for marketers published by Third Door Media. MarTechBot will be updated with new content published on a regular basis.

“Serving the marketing community is Third Door Media’s reason for being, and MarTechBot is an exciting way to provide that community with the information they need in a format that is complementary to our existing properties,” said Chris Elwell, Third Door Media’s CEO.

“MarTechBot’s generative AI interface solves a challenge that has confounded users and publishers alike since the start of online publishing,” added Marc Sirkin, Executive Vice President of Product & Technology at Third Door Media. “In that model, valuable content was perishable. It appeared on the front page for an instant before being replaced by the next published piece. With MarTechBot, the content that users are seeking from sources they’ve trusted for years is available instantly.”

The long-term vision for MarTechBot is to incorporate additional content from trusted sources and to help marketers learn to use these powerful and emerging technologies.

Visit https://martech.org/martechbot/ to experiment with this exciting beta technology and this announcement post to learn more about MarTechBot.

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About Third Door Media

Third Door Media empowers digital marketing professionals by providing trusted content and educational services. The company publishes MarTech and Search Engine Land, which are leading trade publications for marketers. It also is the producer of the MarTech Conference and Search Marketing Expo – SMX conference series.

The company is also a leading provider of marketing solutions to purveyors of software and services to the marketing community. Those services include lead generation, content creation and content amplification.

“MarTech” and “SMX” are registered trademarks of Third Door Media, Inc.

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The Darlene Townsend Memorial Award was created by Third Door Media in 2018 in memory of our friend and colleague who passed away after a courageous battle with cancer.

This award honors Darlene, comforts those she left behind, and recognizes a current team member for exceptional service to our clients, colleagues, and partners.

Third Door Media employees base their nominations on the following qualities. The recipient:

• is a reliable team member who is enthusiastic and has a positive attitude even in the face of adversity.
• supports co-workers by being considerate, empathetic, and flexible.
  embraces innovation and change.
• goes the extra mile in service of our audience, customers, partners, and colleagues.

This year, the fifth annual Darlene Townsend Memorial Award was presented to Edna Chavira, Senior Director of Marketing Services (pictured below), at a recent company-wide gathering.

Edna’s work in digital marketing and demand generation spans nearly 20 years – with over a decade spent at TDM. As leader of the Marketing Services team, she coordinates an array of content strategies and solutions that deliver qualified leads to customers. 

“I’m touched and honored to receive this award that celebrates Darlene’s indomitable spirit,” said Edna after receiving the award.

Those who nominated Edna highlighted the specific qualities that would make Darlene proud:

“Edna is the glue that holds it all together. She’s always calm, cool, and collected as any issues arrive, and is always open to looking for solutions for our clients. She is always upbeat and kind and willing to jump on a call to discuss any issues or questions my clients or I might have.”

“Edna has the utmost integrity to our editorial mission and makes sure our clients only supply the highest quality deliverables. I’m so happy I get to work with her. She is a true asset to Third Door Media.”

“Edna always focuses her team on the path forward – and puts in the extra hours to ensure nothing falls through the cracks. She manages it all without breaking a sweat.”

“Edna exemplifies leadership in a remarkable way, inspiring those around her to be the best they can be. I feel honored to be a part of her team!”

“She has TDM’s and everyone’s best interest at heart. She works tirelessly to find solutions. She leads the marketing services team with diplomacy and grace even with so much growth over the last two years. She deserves this recognition. “

In addition to well-earned recognition, praise, and a cash prize, Edna also received $1,500 to donate to a charity of her choice in honor of Darlene. She selected Team Beans Infant Brain Tumor Fund at Dana-Farber Cancer Institute, which you can learn more about here.

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Customers want marketers to know who they are. It doesn’t matter which channel or device; they expect marketers to personalize their experiences while respecting their privacy.

Technology is a piece of the puzzle, from data management solutions to automated execution, all aided by AI. But so is strategy: understanding the customer’s perspective, pain-points and requirements. At MarTech we’ll bring together technology and strategy to build a framework for the future.

Do you offer a solution that can help marketers with this challenge?

Don’t miss MarTech, March 28-29. You’ll acquire qualified leads, all enhanced with first party intent data, demonstrate your thought leadership, and showcase your solution.

MarTech will connect industry experts, solution providers, and an audience of thousands of purchase decision making marketers, for 2 days of inspiration, exploration and actionable tactics and strategies.

MarTech attracted more than 6,500 registrants in 2022:

• 79% in-market for a marketing technology solution in the next 12 months
• 43% held director-level+ positions
• 1 in 3 were from companies of more than $500 million in annual sales
• and, they were in-market for 3 marketing technology solutions

All MarTech sponsorships include a guaranteed number of leads. That takes the guesswork out of how your prospect pipeline will be filled.

Connect with marketers hungry for technology solutions and services.

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Inflation. Putin’s war. Plummeting stock prices. All headwinds for marketers.

And yet, management’s expectations will ignore the realities of the outside world.

In times like these, you need customer acquisition partners with a track record of delivering prospects who become customers. Prospects who’ve taken actions that demonstrate their intent.

For more than 15 years, Third Door Media has been delivering prospects who buy marketing technologies and services… through good times and bad.

The secret sauce? Knowing what actions they’ve taken. What they’ve read. What they’ve downloaded. What they’ve attended. What products and services they’ve researched.

Our formula is diabolically simple:

• More than 1 million marketers – 86% are involved in purchase decisions — engage with TDM’s sites, newsletters, digital events, webinars, and buyer’s guides each month. Your offer will be seen by the people you need to reach.
• Eliminate the uncertainty. We guarantee the number of leads you’ll get with all of our lead-generation programs.
• Gather the intent signals. Actions your prospects have taken reveal their propensity to buy.
• Put the focus on you. Demonstrate your thought leadership and elevate your awareness. The solutions we offer have branding built in. Because if buyers don’t know you, you have no chance of being selected.

Want to know more? Get the media kit.

Have questions? Need help crafting a program that is tailored to your goals and budget?

Send an email to lbacon[at]thirddoormedia.com or reach out to your account executive.

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Finish your 2022 lead gen programs strong. And start 2023 with a bang. Sponsor SMX Next!

Registration just opened and over 3,200 search marketing professionals have already registered to find out what’s NEXT in search marketing.

Of those registered: 

• 8-out-of-10 have buying power
• 73% SEO /64% PPC
• 79% buy PPC/online advertising    

As an SMX Next sponsor you’ll present to an audience with purchase authority. Here are just a few who’ve registered so far:

Join Google, Microsoft, Adthena, Invoca, Page One Power, SiteImprove and many more for the biggest SMX Next yet!

Don’t wait or you will miss this opportunity to connect with these search marketers shopping for solutions like yours. Join us November 14-15! All sponsors are guaranteed leads, intent data, and the opportunity to present.  

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For most companies, the annual budgeting ritual begins sometime in Q3, and ends sometime in the next year. Connect with people making purchase decisions this year, and kickstart your 2023 sales.

What are SMX attendees in-market for?

Sponsor SMX Next and engage with more than 1,000 search marketing purchase decision makers who will attend November 14-15. All sponsorships feature generous lead generation guarantees, opportunities to present a session and demonstrate your thought leadership, and brand-building components.

Professional marketers attend SMX. Here are a few details about them:

• 8-out-of-10 authorize, recommend or approve search marketing solutions
• 78% are currently in-market for marketing technology products and services
• 54% spend over $50K per month on PPC

Participate, contribute to the conversation, and make the shortlist of vendors being evaluated for 2023!

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2022 MarTech Replacement Survey says….

• Marketing automation, CRM and SEO tools were the most replaced solutions
• Replacements of project management, ABM and e-commerce platforms jumped
• Marketers replace applications for better features
• Integrations are equally important
• Proving the ROI of martech investments rose in importance
• Marketing management still leads the decision process, but marketing ops is gaining a voice
• Systems in place for 3-5 years were most commonly replaced

*Fielded May 2022. Survey Report

Where and how to reach marketing software decision-makers?

Participate in MarTech, the event marketing technology buyers rely on to stay up to speed with the latest martech, online September 28-29.

Over 6,500 engaged registrants joined MarTech spring. Here’s what they told us:

• 79% were in-market, planning to purchase or upgrade marketing software in the next 12 months
• 75% are manager or above
• 72% marketing/marketing ops, 11% executive management

Over 12,000 session views, and 2,873 hours of viewing time across 55 sessions.

Don’t miss this opportunity to generate qualified (and guaranteed) leads, showcase your brand and share your expertise.

Want to learn more about our sponsorship program? We look forward to hearing from you.

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